These 7 Social Media Marketing Myths Kill Businesses
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These 7 Social Media Marketing Myths Kill Businesses

Social media marketing has become a crucial aspect of digital marketing, and it is essential to understand the myths that surround it. There are several misconceptions about social media marketing that can significantly impact a business’s success. Some of these myths may have been created due to misinformation or a lack of understanding, while others…

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6 Costly Marketing Mistakes SMEs Make
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6 Costly Marketing Mistakes SMEs Make

One reason SMEs make these mistakes is simply due to limited resources. Unlike larger businesses with dedicated marketing departments and sizable budgets, SMEs often have to rely on a small team or even just one person to handle all aspects of their marketing. This can lead to a lack of expertise or time to fully…

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5 Sales Myths That Kill SMEs Fast
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5 Sales Myths That Kill SMEs Fast

Sales is a vital aspect of any business, regardless of its size or industry. For small and medium-sized enterprises (SMEs), having a strong sales strategy is crucial to their growth and success.However, many SMEs often fall prey to sales myths that can hinder their sales performance and prevent them from achieving their goals. These myths…

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7 Sales Mistakes Every SME Make
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7 Sales Mistakes Every SME Make

SMEs play a crucial role in the economy, as they are responsible for creating employment opportunities, promoting innovation, and contributing to economic growth. In many countries, SMEs account for a significant share of total employment and are major drivers of job creation. SMEs also often have a more entrepreneurial spirit, and are known for their…

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My 5 Favorite Sales Coaches in Nigeria
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My 5 Favorite Sales Coaches in Nigeria

My Favourite Sales Coach in Nigeria Coaching is a critical ability for sales managers to have because of its significant impact on sales performance. In fact, CSO Insights found that a dynamic coaching process improves win rates by 28% and quota attainment by 10%. It’s not just about the program though. Top coaches have certain…

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5 Marketing Mistakes SMEs Make In Digital Marketing
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5 Marketing Mistakes SMEs Make In Digital Marketing

Wondering about the common Marketing Mistakes SMEs Make? Currently, it is very important to have a digital marketing strategy for your small or medium-scale business. Coupled with the fact that almost everything is “going digital” nowadays, it is not only okay for you to have a strategy, you must have one that’s proven to work….

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