You can have a great business and it still fails. No business can survive without marketing; marketing defined is the act of promotion and selling of products and services. Marketing is the heart of every business, large and small business all involve in the marketing process. Without marketing, customers would have no idea of what…
You may be asking yourself today, why should I consider outsourcing my marketing? Marketing continues to get more complex and the speed at which it changes is breathtaking. When you’re running a business, time is a precious commodity, and marketing your brand can take a huge chunk of your time. There are various reasons why…
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of making sales. Put simply, lead generation is the process of getting customers who are interested in the product or services you offer. Leads are potential customers who are interested in your products. To turn these…
Small or large every business seeks to increase sales. Improving one’s business requires strategies and ideas. Take for instance, a business that deals on footwear is having difficulty increasing sales and as a result profit is dwindling; the business owner would naturally want to apply strategies that would save his business, maximizing the potentials of…
