obscurity killer of business

Obscurity – The #1 Killer of Small Businesses In Nigeria

“It’s better for the whole world to know you, even as a sex star, than never to be known at all.” ― Marilyn Monroe

Some people keep clamoring for their voice and messages to be heard, while some others are busy controlling the entire audience’s attention through strategic market positioning.

Nothing kills businesses today like obscurity.

“Obscurity” is the state of being unknown in the marketplace.

Small business owners whose businesses are not constantly creating and piquing attention will die in oblivion.


The First thing is to get known by creating awareness, the next thing is to be known for being an expert that solves a particular problem with greater certainty.

Research shows that obscurity is one of the fastest killers of businesses today more than anything else.

Businesses that are hidden or unknown cannot stand the test of time as no one can make a purchase from someone they barely even know they exist.

So also are businesses that are occupying some broad niche — businesses that have not distinguished themselves in a specific area of expertise for their marketplace.

Business owners need to share their ideas to the world, attract the right prospects to their business, take their business from the unknown state to a state of being recognized so they can convert prospects to loyal customers.

One common problem for business owners today is how to get known in an overwhelming marketplace. This is one of the things that Fordax Marketing Agency helps small businesses to accomplish.


Social media can help skyrocket your business to great heights. 

Constant Contact reported that 49% of small businesses have found social media marketing effective for their businesses.

According to Socialmediatoday, 44% of small business decision makers are using social media websites to extract information of other businesses.

Facebook is leading among all the social websites with 82% of small businesses registered; it is followed by YouTube, Twitter and LinkedIn with 73%, 47% and 47% respectively. (Source: Mediabistro).

At Fordax Marketing Agency, we help businesses to create marketing campaigns in order to boost business awareness online and position them to attract the right prospects for business.

One of the ways to dominate the internet today is to share valuable content in the area of your business.

Many entrepreneurs  struggle with creating or attracting  public attention to their businesses because they are afraid of how they might be perceived by others. Sometimes, it’s even because they don’t know how to go about it.

Today’s marketplace doesn’t respond to those who play safe — it’s that fierce.

Creating brand awareness helps you to deal with obscurity. You can showcase your brand through adverts on different social media platforms such as Twitter, Facebook, Instagram, Linkedin and others.

You also have to be consistent in producing relevant content. Fordax writers can help you to produce quality articles consistently without going through stress.

Business owners should engage the services of professionals in the act and art of marketing, as this will enable them elevate their business and skyrocket them to greater heights.


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