SMEs play a crucial role in the economy, as they are responsible for creating employment opportunities, promoting innovation, and contributing to economic growth. In many countries, SMEs account for a significant share of total employment and are major drivers of job creation. SMEs also often have a more entrepreneurial spirit, and are known for their…
My Favourite Sales Coach in Nigeria Coaching is a critical ability for sales managers to have because of its significant impact on sales performance. In fact, CSO Insights found that a dynamic coaching process improves win rates by 28% and quota attainment by 10%. It’s not just about the program though. Top coaches have certain…
You can have a great business and it still fails. No business can survive without marketing; marketing defined is the act of promotion and selling of products and services. Marketing is the heart of every business, large and small business all involve in the marketing process. Without marketing, customers would have no idea of what…
You may be asking yourself today, why should I consider outsourcing my marketing? Marketing continues to get more complex and the speed at which it changes is breathtaking. When you’re running a business, time is a precious commodity, and marketing your brand can take a huge chunk of your time. There are various reasons why…
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of making sales. Put simply, lead generation is the process of getting customers who are interested in the product or services you offer. Leads are potential customers who are interested in your products. To turn these…
Small or large every business seeks to increase sales. Improving one’s business requires strategies and ideas. Take for instance, a business that deals on footwear is having difficulty increasing sales and as a result profit is dwindling; the business owner would naturally want to apply strategies that would save his business, maximizing the potentials of…
“It’s better for the whole world to know you, even as a sex star, than never to be known at all.” ― Marilyn Monroe Some people keep clamoring for their voice and messages to be heard, while some others are busy controlling the entire audience’s attention through strategic market positioning. Nothing kills businesses today like…
Would you like to earn extra income working once and earning yearly with no extra work? It’s very easy to get excited about the possibility of attracting high ticket clients as a professional service provider especially in Nigeria. Everyone thinks if we charge more money, we will make more money. This I true, however,…
