One reason SMEs make these mistakes is simply due to limited resources. Unlike larger businesses with dedicated marketing departments and sizable budgets, SMEs often have to rely on a small team or even just one person to handle all aspects of their marketing. This can lead to a lack of expertise or time to fully…
Sales is a vital aspect of any business, regardless of its size or industry. For small and medium-sized enterprises (SMEs), having a strong sales strategy is crucial to their growth and success.However, many SMEs often fall prey to sales myths that can hinder their sales performance and prevent them from achieving their goals. These myths…
SMEs play a crucial role in the economy, as they are responsible for creating employment opportunities, promoting innovation, and contributing to economic growth. In many countries, SMEs account for a significant share of total employment and are major drivers of job creation. SMEs also often have a more entrepreneurial spirit, and are known for their…
My Favourite Sales Coach in Nigeria Coaching is a critical ability for sales managers to have because of its significant impact on sales performance. In fact, CSO Insights found that a dynamic coaching process improves win rates by 28% and quota attainment by 10%. It’s not just about the program though. Top coaches have certain…
Wondering about the common Marketing Mistakes SMEs Make? Currently, it is very important to have a digital marketing strategy for your small or medium-scale business. Coupled with the fact that almost everything is “going digital” nowadays, it is not only okay for you to have a strategy, you must have one that’s proven to work….
You can have a great business and it still fails. No business can survive without marketing; marketing defined is the act of promotion and selling of products and services. Marketing is the heart of every business, large and small business all involve in the marketing process. Without marketing, customers would have no idea of what…
Every business has an audience it wants to reach. Building an organic social media strategy is difficult however, it’s nothing that can’t be done. Are you aware that you can become find-able online and develop search results that consistently lead to accurate, trustworthy information about you and your business without necessarily running Facebook and Instagram ads?…
You may be asking yourself today, why should I consider outsourcing my marketing? Marketing continues to get more complex and the speed at which it changes is breathtaking. When you’re running a business, time is a precious commodity, and marketing your brand can take a huge chunk of your time. There are various reasons why…
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of making sales. Put simply, lead generation is the process of getting customers who are interested in the product or services you offer. Leads are potential customers who are interested in your products. To turn these…
Small or large every business seeks to increase sales. Improving one’s business requires strategies and ideas. Take for instance, a business that deals on footwear is having difficulty increasing sales and as a result profit is dwindling; the business owner would naturally want to apply strategies that would save his business, maximizing the potentials of…
